Everyone is giving advice these days so I might as well.
I complain a lot about selling things online but that is really out of fear that I might get some BOZO that thinks I am BestBuy and they can complain and return the merchandise.
This has never actually happened to me... therefore I must be an expert at this online sales stuff.
So here are my tips on avoiding BOZOs when selling online.
- Take an actual picture for the ad, a cell phone camera works great... but a stolen catalog picture is no good
- Write a description from your perspective. Don't just paste in the specs from the manufaturer's website.
- Don't assume that the buyer has the same familiarity with the product that you do. If a "superdrive" means that it burns DVDs then say "it burns DVDs"
- Explain WHY you are selling it. (optionally express a bit of honest regret)
- be personable, but clear and confident in your writing style. Not too polished and not to sketchy, this is the equivalent of a garage sale or a newspaper ad.
- don't say OBO... everything is an offer already! and inviting low-ball offers will just lead to frustration. Handle low-ball offers on an individual basis.
Above all, don't gouge... more specifically be reasonable. If you have realistic expectations about what something is worth, you have a much better chance of walking away having had a positive, (hopefully) mutually beneficial transaction.
In this case I paid $1350 + tax for the powerbook 7 months ago. I used it EVERY day since then. Do I really need to get $1200 for it!?!! Be fair and everybody wins. Plus it won't hurt your Karma any, or your Whuffie
</ rant >
technorati tags:whuffie, craigslist, sales
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