Tour De Warehouse: nycbikes is famous

The guys at NYCbikes fired up the hype machine and blew out a ton of merch from their secret wharehouse location this last weekend. Check out this video...

statement and evidence

both of these came to my attention this morning:
http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2000/01/18/MN73840.DTL

http://www.youtube.com/watch?v=SQnLCpiZAQI