6.05.2006

Go Rilla attention network

So... bizness model: pay $n dollars (or cents) for each phonecam image uploaded to a service containing evidence of a 'GoRilla board". A GoRilla board is a single computer in a retail environment that has been co-opted for the purposes of displaying a campaign-specific web page.

e.g. A new soap promises to be "so good, it will even work on your teenage son, almost." A advertainment/viral site is created with a zany and inviting visuals (http://www.noncorporate-sounding-url.com/). Hordes of web savvy nerdlings hit the stores setting this page as the current page AND preferably the homepage. They then snap a pic and email the pic to our servers. The servers record the 'tag' (using some rudimentary image processing, backed up by random human checks) and the 'GoRilla agent' gets 'credit'. Credit is either cash or BETTER YET product from a catolog created out of the various GoRilla partners.

No comments: