Promises promises, can reality keep up with hype

I seem to be commenting on mass-media more and more, maybe I am just noticing it more. Being between projects, I guess that is the downside of down-time.

~FADE IN~
Slow pan of an unrealistic mountain vista. It appears to be a ski lodge atop an impossibly steep mountain.

An impressively animated downhill skier is barreling down a wooded slope. A deep voiced narrator explains just how cool this guy, this mountain, this bright blue sky is.

A woman skis up beside him... He gives her the nod... At this point it could be any shiny beer ad. The kind where pretty, 20-somethings (1 male and 1 female) compete as equals. Showing off the passion and respect that each of them posses for eachother and for themselves. The screen is fairly gushing with self-esteem.

Then they meet up for a lo-carb beer. Where they resort to the culturally expected male/female relationship of humorous scorn and aloofness.

I digress, anyway...

This woman (the impressive skiier) transforms into a razor-wielding robo-cyber-babe, and slashes at our hero with her 3 foot, forearm-mounted blades. He manages to avoid the unprovoked attack, as they both careen thru crystalline columns of ice. Then a hairpin turn (through a rocky tunnel) and the floor drops away... a 30m gap, a mid-air slash with those 3 foot blades that just misses. Our hero lands and rides away. The razor-wielding, cyber-robo-babe isn't so lucky. She comes up just short (as presumably all would-be attackers do against our fearless hero), smashing into the edge of the gap. The shattered fragments of girl-metal barely fade from view before we are presented with the official Winter Olympics Logo...

This was an ad for the Olympics!

I understand the US Army playing up the 'cool-factor' to raise recruitments.

But the Olympics, specifically downhill skiing doesn't need this. This ad is doing more damage than good. The "Super-G" doesn't need the XBox treatment to be cool.

Downhill skiing was EXTREME when EXTREME wasn't cool... Especially in the 70s, or whenever the helmets and aerodynamic body wear came in.

Is this a sign that I am "getting old". If I were 10 years old would I see this commercial and then be disappointed by the actual event? or are kids filtering this kind of uber-shiny crap at their retinas.

Perhaps they are, perhaps my media tastes are maturing (staying the same while new stuff changes).

Oh well,

You know what, if they actually implemented that sort of stuff in the Olympics I'd be all for it. I am not a purist when it comes to sports. I think we are ready for the next gen of reality-tv, action sport madness. The sort of stuff the Japanese have been doing for 20 years.

I gotta stop now.